Making businesses simpler to run and easier to grow.
CRUX Consulting is a business-infrastructure company and technology-enabled growth partner. We help small and medium businesses — and larger organisations seeking operational change — see what they're missing and build what makes a difference.
Big-business infrastructure shouldn't be reserved for big business.
Larger organisations have teams for strategy, operations, people, data and technology. Most small and medium businesses have the owner — and a growing pile of tools that don't talk to each other.
CRUX brings that combined capability to businesses that need it, in a practical, measurable and people-first way. We look at the system producing the result, and we stay to help build and improve it.
An operator and an engineer.
Business transformation and technical quality, working on the same problem from day one.
Nathyn Costello
Nathyn's background is in large-scale operational and workforce transformation, including national recruitment and workforce programs. His work has spanned workforce planning, specialist teams, analytics, governance, culture, candidate experience and operational efficiency.
Prior experience, before CRUX:
- 40% efficiency gain across a national operation, without headcount growth
- 7,300+ hires a year at 93.7% fill; specialist fill improved from 25% to 84%
- 500+ First Nations hires in one year through inclusive pathways
Chahat Narang
Chahat brings engineering experience across networks, software, systems and AI, with a strong focus on technical quality. He makes sure what CRUX builds is reliable, secure, maintainable and genuinely useful to the people who run it every day.
Principles we hold ourselves to.
Evidence before advice
We investigate first. Recommendations come from what's actually happening.
Your goals, not ours
Growth isn't always the aim. Time, stability, margin, control or sale-readiness are just as valid.
Honest reporting
We label work accurately and never invent results, testimonials or credentials.
Connected thinking
Problems don't come in neat categories, so neither do our solutions.
People-first
Systems only work if people adopt them. We coach, not just configure.
Stronger every month
We measure, learn and improve — not deliver and disappear.
Let's understand what's happening.
Compare it with what's possible, and work out whether anything is worth changing. A discovery conversation is free, practical and carries no obligation.